Ageism is when someone is treated unfairly, excluded, or judged because of their age. It can happen to older people and younger people, but it’s most often experienced by older adults.

Ageism shows up in many ways — in jokes, assumptions, policies, and even the media. It can influence how we see ourselves as we age, and how others treat us.

Ageism affects people’s health, well-being, and sense of belonging. It can lead to loneliness, poor mental and physical health, and even limit opportunities for work or community participation.

Ageism also hurts society. When we stereotype or dismiss people based on age, we miss out on skills, knowledge, and relationships that benefit everyone. Beccy Levy’s research has found that having positive self-perceptions of ageing increases our lifespans!*

Challenging ageism starts with awareness. Notice the stereotypes, assumptions, and language we use about age, and choose to do better. We can all play a part in calling out ageism when we see it and replacing it with respect and inclusion.

One powerful way to break down ageist thinking is through the connection between generations. When people of different ages spend time together, it helps build understanding, challenge assumptions, and grow mutual respect. We all benefit from connecting across generations!

COTA Tasmania can run ageism information sessions that run for approximately 2.5 hours. If you’re interested in learning more about these sessions, get in touch with COTA Tasmania by calling 6231 3265 or emailing us at admin@cotatas.org.au

The Love Stories:

An intergenerational project where children share pictures and stories about the older Tasmanians they love. These stories highlight the value and connection between generations.

Photographic Series:

Professional photographer Peter Mathew has captured older Tasmanians positively engaged in everyday life–at work, volunteering, enjoying recreation, and as valued customers. Posters and banners from these series have been displayed across Tasmania to great feedback.

#RethinkParks:

A collaboration between COTA Tasmania and the Tasmanian Parks and Wildlife Service, this project encourages older Tasmanians to explore our national parks. The# RethinkParks brochure features low-cost and accessible ways to enjoy the outdoors–from picnics and heritage walks to camping trips.

Help us change the view on ageing:

Our #RethinkAgeing posters are a powerful, visual way to spark conversation and challenge bias. Display them in your office, community centre, local café, or anywhere people gather.