“Negative stereotypes don’t only discriminate against older people, they cost retailers a significant market share.” The Hon. Susan Ryan AO, former Age Discrimination Commissioner.
The COTA Business for Everyone Toolkit gives Tasmanian businesses information and ideas about looking after customers of any age, background or current situation.
This includes:
- The Domains Five domains that encompass Business for Everyone principles;
- Business for Everyone Checklist a checklist to assess age-friendliness;
- Checklist summary
- Customers strategies to promote, respect and include all ages in your business
“When I dyed my hair I wasn’t treated like an idiot, but as soon as I stopped, they [staff] treat you like you’re fragile, talk to you really slowly. It’s the old saying: the older you become, the more invisible.” Older Tasmanian, Sorrell.
Everyone wants friendly and respectful treatment when they go shopping, buy a meal or use a service. But while lots of Tasmanian businesses and services aim to have great customer service, many older people feel ignored and belittled by staff because of their age.
Many businesses already strive to be age-friendly businesses because age-friendly businesses are simply about respecting every customer that walks through the door. By actively aiming to better serve older Tasmanians, age-friendly businesses become a place where all customers, regardless of age, mobility, background or situation, can feel valued, respected and safe.
COTA Tasmania has produced a series of Age Friendly Business posters – contact us and we will post them out to you! 62 313 265
We have also designed a website for Job seekers over 45yrs and employers with information and resources to support people in their job and career planning. Work 45+
